SAURON · TERMINAL
Neighborhood-first target brief
Every single-family home at $3M+ in Pacific Palisades and Brentwood, scored by nearby crime, permits, transfers and fire damage
Addressable homes8,463vs 159 contacts under crime-first
Red zone (≤0.25 mi, 90d)2,786door-knock & mailer first
Active permits822109 wildfire rebuilds
Sold since 2025554new owners, fresh deed
Priority 1
Pacific Palisades
ZIP 90272 · median $5.1M
2,785homes $3M+
Red 29%Yellow 67%Green 4%
392permit, last 12 mo
180sold since 2025
1,184owner-occupied
409fire-damaged
388 lots destroyed in the fire. Mail can’t reach them, so owners on rebuild permits are best worked by phone. Tracerfy returns their current mailing address.
| Top targets | Est. value | Signals | Score |
|---|---|---|---|
| 411 Lombard Ave | $3.6M | Rebuild Permit | 83 |
| 332 Mount Holyoke Ave | $3.3M | Rebuild Permit | 83 |
| 1417 Capri Dr | $13.0M | Permit New owner | 82 |
| 1344 Monaco Dr | $13.5M | Permit New owner | 82 |
| 765 Amalfi Dr | $9.2M | Permit New owner | 80 |
| 500 Toyopa Dr | $11.8M | Permit New owner | 80 |
| 538 Chautauqua Blvd | $30.2M | Permit New owner | 80 |
| 267 Toyopa Dr | $8.7M | Rebuild Permit | 79 |
| 1316 Capri Dr | $5.4M | Permit New owner | 73 |
| 745 Napoli Dr | $5.8M | Permit New owner | 72 |
| 815 Toyopa Dr | $4.6M | Rebuild Permit | 72 |
| 1494 Pampas Ricas Blvd | $4.8M | Rebuild Permit | 72 |
Priority 2
Brentwood
ZIP 90049 · median $4.9M
5,678homes $3M+
Red 35%Yellow 51%Green 14%
430permit, last 12 mo
374sold since 2025
2,592owner-occupied
2,723$5M+
Homes are standing and mail reaches them. 1,972 red-zone homes are the core of the mailer and door-knock plan. Crime spills over from Santa Monica.
| Top targets | Est. value | Signals | Score |
|---|---|---|---|
| 351 S Cliffwood Ave | $12.0M | Permit New owner | 86 |
| 12928 Evanston St | $27.1M | Permit New owner | 86 |
| 425 S Burlingame Ave | $15.5M | Permit New owner | 86 |
| 400 S Cliffwood Ave | $11.7M | Permit New owner | 82 |
| 11001 W Sunset Blvd | $9.0M | Permit New owner | 80 |
| 249 S Westgate Ave | $9.7M | Permit New owner | 80 |
| 12252 Dorothy St | $7.0M | Permit New owner | 77 |
| 321 S Gretna Green Way | $7.2M | Permit New owner | 76 |
| 604 S Saltair Ave | $5.7M | Permit New owner | 74 |
| 780 Linda Flora Dr | $6.1M | Permit New owner | 73 |
| 11776 Chenault St | $3.3M | Permit New owner | 72 |
| 711 S Westgate Ave | $3.6M | Permit New owner | 72 |
Next steps
- Trace the top of the list with Tracerfy (≈10 credits per match) to get owner, mailing address and ranked phones. Cold calling uses only mobile numbers not flagged DNC, TCPA or litigator.
- Mail and door-knock Brentwood’s red zone using the route export (turfs of 60 homes, in street order).
- Call Palisades rebuilders with the “new owner, renovating” opener. Oatmeal keeps working the 142-number list in parallel.
How to read it
Value: assessor value with the Prop 13 cap removed and adjusted by the FHFA LA home price index (Tracerfy’s valuation once traced).
Zones: distance to the nearest burglary, robbery or residential crime in the last 90 days. Red ≤ 0.25 mi, yellow ≤ 0.75 mi.
Score: crime proximity, recent permit, recent transfer, fire rebuild and value, combined into a 0–100 score.